I tell a brand’s story by planning, creating, and managing content that makes connections. I use compelling stories as the base for a strategy that spans blogs, social media, and email campaigns with a goal of remarkable user experiences.
I creatively communicate a brand’s values externally and internally. I plan and implement the communications strategy and work across internal departments to find the stories that increase brand awareness. I develop communication materials including press kits and newsletters. I work with the media and manage PR agencies.
I believe copy is not only an art form but has the power to move people: great copy is goal-orientated, talks to, not at the reader, and is clear, memorable and with a voice. There’s a story involved, and it is simple, relevant, and believable.